What is Sports Promotion?
Sports Promotion – is it the promotion of sports, or is it the use of sports in promotion? Well, it can of course have both meanings. But in our case, we refer to the use of extreme sports as a means to promote brands, products or visions. Extreme offshore sail racing, alone across the oceans, is sports that catches attention. It has a deep, compelling story to tell on challenges, determination, decision making, endurance, innovation and strategy.
Sports Promotion offers Brand Exposure, leading to improved Brand Awareness, but most importantly is that it fills the Brand with Values, Emotions and Associations. This is done by positive values and emotions of the sport get associated with the Brand.
Read more on Brand Awareness and Transition…
Experience from teams that participated in the Vendée Globe and races leading up to it, French as well as International, all confirms the Return on Investment, RoI, to be up to six times better than money spent on traditional communications. On top of the return in terms of communication, there is a whole set of other values achieved in terms of building relations with all the stake holders of a Brand. Taking all the values created into account the Return on Investment Ratio become up to twelve times the invested money.
Read more on Return on Investment…
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