Return on Investment
Can an Extreme Offshore Sailing project give substantial return on investment (ROI)? In general, the experience of the participants in Extreme
Brand Awareness and Brand Transition
Can Extreme Offshore Sailing put Emotions to your Brand? Sports Promotion offers Brand Exposure, leading to improved Brand Awareness, but most
Storytelling in the digital age
How can Storytelling help in promoting your Brand? Marketing is all about Storytelling. If you’re in the business you probably heard
What is Sports Promotion?
Sports Promotion – is it the promotion of sports, or is it the use of sports in promotion? Well, it
Winners of Middle Sea Race!
The start of the 2016 Middle Sea Race is in light wind conditions. The Grand Harbor in Valetta is crowded
Atlantic Cup – Racing in the Gulf Stream
The trinquette, i.e the staysail, was thoroughly furled and attached to the rail when we left the harbor in Charleston
