Storytelling in the digital age
How can Storytelling help in promoting your Brand?
Marketing is all about Storytelling. If you’re in the business you probably heard this numerous times before, but how do you apply it in your own business? Do you have reasons to tell a new story several times a week in a consistent way? Well, this is one part of the values in a Sports Promotion project in extreme solo sailing; the constant flow of stories and communication.
Storytelling with Sports Promotion in Extreme Offshore Racing is powerful and far more powerful than traditional sports. These stories catch attention in a way ordinary sports or product commercials can never do. Because its spectacular, extreme and its not only about competition, but equally about survival, challenges, determination and overcoming obstacles not present in the normal life. The stories come from a reality which is going on around the clock, for weeks and months in a wild and spectacular environment where you can’t take a break. Traditional sports mainly give static exposure on clothing or the arena, but the deeper story is not present in the same way as it can be told in Extreme Offshore Racing.
The latter being proven by the example Medallia, competitor in the Vendée Globe 2020. CEO of Medallia Leslie Stretch says “We’ve had a massive response. We track all the digital impressions. This event attracts many more eyeballs than all the conventional sports that people think are high value. It’s been fantastic for us. We’re the first American company to get involved since I think Duracell back in the day and Pip has been the perfect ambassador for us, so it’s a huge win “. Medallia is a data analytics company for research in customer satisfaction and social media and were the main sponsor of Pip Hare in the last edition of the Vendée Globe. They have now set out to buy a top 10 boat for Pip and go for the next edition 2024. Source: Tip & Shaft.
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