Return on Investment
Can an Extreme Offshore Sailing project give substantial return on investment (ROI)? In general, the experience of the participants in Extreme Offshore Racing like the Vendée Globe, Route du Rhum and the Transat Jacques Vabre, is that money spent on this
Brand Awareness and Brand Transition
Can Extreme Offshore Sailing put Emotions to your Brand? Sports Promotion offers Brand Exposure, leading to improved Brand Awareness, but most importantly is that it fills the Brand with Values, Emotions and Associations. This is done by positive values and emotions
Storytelling in the digital age
How can Storytelling help in promoting your Brand? Marketing is all about Storytelling. If you’re in the business you probably heard this numerous times before, but how do you apply it in your own business? Do you have reasons to tell
What is Sports Promotion?
Sports Promotion – is it the promotion of sports, or is it the use of sports in promotion? Well, it can of course have both meanings. But in our case, we refer to the use of extreme sports as a
Winners of Middle Sea Race!
The start of the 2016 Middle Sea Race is in light wind conditions. The Grand Harbor in Valetta is crowded and it is difficult to maintain a good starting position in the light breeze. After the start we are slightly
Atlantic Cup – Racing in the Gulf Stream
The trinquette, i.e the staysail, was thoroughly furled and attached to the rail when we left the harbor in Charleston a few hours earlier. But despite the preparations, the trinquette is now about to be flushed over board. Nathan works
